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Marketing and commercialisation

Mushroom’s Value advises the customer in depth on a marketing strategy which will allow the product to be positioned for its target audience and strengthen commercialisation.

The basis of any marketing strategy lies in the availability of trustworthy information, obtained from different sources. For this reason, we perform market research on the characteristics of the market itself: evaluating product awareness among the target audience, their perception of it (and mushrooms in general), price variables, distribution and promotions that affect purchasing decisions, in addition to the product ranges that may be competitors or replacements. The objective of all this is to identify consumer habits based on qualitative and quantitative information which will allow a coherent, clear goal-oriented marketing and commercialisation strategy to be designed.

While we consult on the implementation and development of an integrated marketing and commercialisation strategy, we also offer individual services within this which are detailed below:

Communication plan 

The objective here is to create or consolidate a favourable opinion in a specific audience. Thus, we evaluate their visions and identify the positive and negative features around which the content line will be based. Then, the tools, channels and ideal opinion leaders to ensure effective transmission of the messages – highlighting the different benefits from frequent consumption of mushrooms – are identified.

Brand and design 

It is essential that the product is accompanied from the start by attributes and external elements that position it in the desired areas and, equally, differentiate it from its competitors. Hence, we consult on the identification and registration of a brand (naming) with national and international possibilities, a good design for its visual identity (logo+image) and its application for distinct supports (packaging).

Advertising 

Having market research, a content line and a visual identity means effective high impact pieces can be designed for other supports considered in the marketing plan, both oriented towards the mass market and to points of sale.